#Sonance is4 pro
#Sonance is4 software

To create this effect the sound needed to be non-directional with no obvious source, so we used three Sonance IS4C invisible speakers in the ceiling. Stewart adds, “Customers gain access to the new Armoury through a walk-in player tunnel, imbued with a realistic match day ambience that places them with the players on their way to the pitch from the locker room. So the challenge was to create believable atmospherics in specific zones.” A greater sense of ‘being there’ would generate stronger customer loyalty and sales. “Essentially the new Armoury would be an audio experience as much as a visual one, the two coming together to inspire customers with the excitement of a match day. 442’s specific brief was for immersive sound to create a sense of a shared experience with the Arsenal Club and team. Stewart explains, “We were absolutely delighted to be asked to pitch for this prestigious project by 442, after recommendation by the Armoury’s music streaming provider and audio effects creator Open Ear. Ease analysis also provided Knektd and 442 with a design blueprint to agree prior to installation.

#Sonance is4 software

The Knektd team relied on Ease software to optimise the sound in each zone and to blend individual audio zones globally with the store’s in-house sound.

#Sonance is4 pro

Knektd’s project leader Stewart Maynard selected Sonance Pro Series and Sonance Invisible speakers for the first three zones and a Yamaha Commercial PA system for ‘The Cage’. The brief required immersive sound for a new virtual ‘player tunnel’ at the entrance to the store atmospheric sound for three themed changing rooms precise audio level and intelligibility for the areas in front of two new video walls, and high quality continuous SPLs for ‘The Cage’, a Virtual Reality area where customers can enjoy training pitch skill challenges with the Avatar of a first team player. Working with Arsenal’s interior design team 442, installer Knektd Ltd was asked to design the audio for four in-store zones. Stadium and we’re proud to provide a best-in-class retail environment for our Simon Lilley, says, “The newly refitted Armoury is our flagship store at Emirates Customers heading into the store will can see a host of exciting digital content on the in-store large screens and experience the thrill of a match day by sitting in the manager’s touchline chair and sampling the smell of freshly-cut grass in the stadium themed change rooms.’Ĭommenting on the refurbished space Arsenal retail director ‘The new store’, says Arsenal’s website, ‘is a shrine to nostalgia and the club’s rich history with adidas, and includes a caged skills area where you can have your skills rated by a member of the first team. The Armoury re-design, launched at the beginning of July 2019, has been timed to celebrate Arsenal’s renewed partnership with sponsor adidas and reveal the 2019/20 home kit. An immersive new AV experience brings the atmosphere of match day to Arsenal FC’s newly refurbished flagship store courtesy of Knektd, Sonance and Yamaha.Ī comprehensive refurbishment of Arsenal FC’s flagship store has provided the opportunity to combine audio effects and video displays in a multizone AV design, created to empower the retail experience with the sights, sounds and excitement of match day.